“You may not have planned or expected it, but here is that person you’ve been reading about who has some promising connection to your product or cause, and they are a captive audience for some period of time!”įinally, Roth stresses the importance of following up after you’ve made a connection. “Certainly, an elevator speech is a great tool to use at networking events, but a well-practiced pitch is also great for those unplanned encounters when you run into someone, say, on an elevator,” she says. Roth suggests having your elevator pitch ready, even if you don’t have a specific networking event in mind. “You’re there meeting new people, and you want to make a strong impression quickly and find out if it makes sense to continue the conversation later.” “I love using the elevator pitch when working a room - say, at an industry conference,” says Justin Kitagawa, Senior Director of Revenue Operations at MixMode. Break it out to spark interest, get across key points, and ask to stay connected. Have your pitch ready for interviews, semi-formal chats, or career fairs. Use an elevator pitch when you want to create a professional connection. A good elevator pitch should open up the possibility of longer, more substantial conversations and professional relationships down the line. Remember that no matter the case, an elevator pitch should never exceed a minute in length. In these situations, you have a platform to speak, and the person listening might want more specific, detailed information. Elevator pitches might go longer, about 45 to 60 seconds, in scenarios such as job interviews or career fairs. Shorter elevator pitches are best for casual networking events or chance encounters, where your primary goal is to spark interest and open the possibility of a continued relationship. What are you prepared to do and say if the prospect asks for a prospectus or a meeting? What if they have questions about you at the ready? Have a plan to follow up in the moment or the following day.” “Thirty seconds is the max because of our overworked attention spans. “Keep the pitch short - within seconds, not minutes,” says Roth. Most experts recommend erring on the shorter side. Some experts suggest writing elevator pitches that are as short as 15 seconds. Usually this time is between 30 and 60 seconds, or 50 and 200 words.
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